{"product_id":"reversible-do-rukha-sozni-pashmina-shawl-olive-mehfil-kashmiri","title":"The Olive Mehfil Pashmina Shawl","description":"\u003cp\u003eThe Olive Mehfil takes its name from the parade of sozni paisleys along the border — a quiet gathering arranged in coral, rose, and antique gold against a warm olive ground. Mehfil is the old Urdu word for an evening assembly of poets and musicians. The shawl carries that mood: ceremonious, gathered, unhurried.\u003c\/p\u003e\n\u003cp\u003eThe fibre is pure Ladakhi Pashmina, combed from the Changthangi goat at altitudes above 14,000 feet, handwoven in Srinagar on a traditional Kashmiri loom. The border is hand-embroidered in single-thread sozni as do-rukha — reversible —, so both faces show finished needlework, no wrong side. The piece closes with a clean self-fringe.\u003c\/p\u003e\n\u003cp\u003eDo-rukha sozni is the rarest discipline in Kashmiri needle craft. A karigar must finish both faces of the cloth without a reverse — a piece that would already take months can take twice as long. The fibre is cruelty-free, the artisans are paid fair wages, and every shawl is signed by its maker.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCraft Time: 3 Months of meticulous Handwoven and Hand Embroidered\u003c\/li\u003e\n\u003cli\u003eEmbroidery Technique: Traditional Sozni Hand Embroidery\u003c\/li\u003e\n\u003cli\u003eMaterial: 100% Pure Pashmina\u003c\/li\u003e\n\u003cli\u003eBase Colour: \u003cmeta charset=\"utf-8\"\u003eWarm olive \/ Antique bronze-green\u003c\/li\u003e\n\u003cli\u003eDimensions: 80in x 40in (2m x 1m)\u003c\/li\u003e\n\u003cli\u003eCertified Authenticity: GI Certified Authentic Pashmina\u003c\/li\u003e\n\u003cli\u003eCare Instructions: Dry Clean | Our Specialised Service\u003c\/li\u003e\n\u003cli\u003eShipped within 48 Hours: Ready to dispatch\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ctable width=\"100%\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cem\u003e\u003cstrong\u003eNOTE:\u003c\/strong\u003e Actual colour may vary slightly from images due to monitor calibration and lighting conditions.\u003c\/em\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cstrong\u003eHeritage Pashmina | Handmade in Srinagar, Kashmir, India\u003c\/strong\u003e\u003c\/p\u003e","brand":"Veave Lore","offers":[{"title":"Default Title","offer_id":44414745542881,"sku":null,"price":66870.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3669\/0145\/files\/PAS_4332_d63dcc5b-9306-46e1-a01a-602556184ddc.jpg?v=1779028371","url":"https:\/\/veavelore.com\/products\/reversible-do-rukha-sozni-pashmina-shawl-olive-mehfil-kashmiri","provider":"veavelore","version":"1.0","type":"link"}