{"product_id":"reversible-do-rukha-pashmina-shawl-saffron-aatish-kashmiri","title":"Saffron Aatish Pashmina Shawl","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eAatish\u003c\/em\u003e is the Persian word for fire — and this reversible shawl is built from its warmth. One cloth carries two faces: a burnt orange on one side, a deep saffron-mustard on the other, with no wrong side between them. Turn it, and the flame turns to gold.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eHandwoven in Srinagar on a traditional Kashmiri loom from pure Ladakhi Pashmina, the shawl is finished in the do-rukha (reversible) technique — the exacting craft of giving a single shawl two complete, different-coloured faces, joined so finely that neither reads as the back. The result is light, supple, and double-sided.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eDo-rukha is among the rarest skills in the Kashmiri repertoire; few hands can finish a shawl this way. This is a collector's piece — two shawls in the weight of one, made in small batches by fair-wage artisans. Worn orange one day, gold the next, and kept for years.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCraft Time: 10 days of precise weaving.\u003c\/li\u003e\n\u003cli\u003eWeave: A traditional Kashmiri double-faced reversible weave on a pit loom\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eBase Colour: \u003cmeta charset=\"utf-8\"\u003eBurnt orange Mustard\u003c\/li\u003e\n\u003cli\u003eDimensions: 80in x 40in (2m x 1m)\u003c\/li\u003e\n\u003cli\u003eCertified Authenticity: Authentic Pashmina\u003c\/li\u003e\n\u003cli\u003eCare Instructions: Dry Clean | Our Specialised Service\u003c\/li\u003e\n\u003cli\u003eShipped within 48 Hours: Ready to dispatch\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ctable width=\"100%\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cem\u003e\u003cstrong\u003eNOTE:\u003c\/strong\u003e Actual colour may vary slightly from images due to monitor calibration and lighting conditions.\u003c\/em\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cstrong\u003eHeritage Pashmina | Handmade in Srinagar, Kashmir, India\u003c\/strong\u003e\u003c\/p\u003e","brand":"veavelore","offers":[{"title":"Default Title","offer_id":48435732250849,"sku":null,"price":19500.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3669\/0145\/files\/PAS_9821.jpg?v=1780414427","url":"https:\/\/veavelore.com\/products\/reversible-do-rukha-pashmina-shawl-saffron-aatish-kashmiri","provider":"veavelore","version":"1.0","type":"link"}