{"product_id":"hand-embroidered-sozni-jamawar-kashmiri-pashmina-shawl-wine-red","title":"Shahi Gulzar Hand Embroidered Sozni Jamawar Shawl","description":"\u003cp\u003eCrafted from 100% pure Ladakhi Pashmina fiber, sourced from the Changthangi goat at altitudes above 14,000 feet, this luxury Pashmina shawl offers a warmth and softness that is almost impossible to describe until you feel it against your skin. Featherlight, silky, and extraordinarily warm it is everything a pure Kashmiri Pashmina shawl is celebrated for.Its deep wine-red base is covered entirely in a traditional Jamawar (Jama) pattern, hand-embroidered using the ancient Sozni embroidery technique. A needle-only craft practised by master artisans in the Kashmir Valley for centuries. The Sozni embroidery unfolds in mustard gold, teal blue, and blush pink, each colour placed stitch by stitch, by hand, with no shortcuts and no machines.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCraft Time: 1 Year of meticulous Handwoven and Hand Embroidered\u003c\/li\u003e\n\u003cli\u003eEmbroidery Technique: Traditional Sozni Hand Embroidery\u003c\/li\u003e\n\u003cli\u003eMaterial: 100% Pure Pashmina\u003c\/li\u003e\n\u003cli\u003eBase Colour: Wine Red\u003c\/li\u003e\n\u003cli\u003eDimensions: 80in x 40in (2m x 1m)\u003c\/li\u003e\n\u003cli\u003eCertified Authenticity: GI Certified Authentic Pashmina\u003c\/li\u003e\n\u003cli\u003eCare Instructions: Dry Clean | Our Specialised Service\u003c\/li\u003e\n\u003cli\u003eShipped within 48 Hours: Ready to dispatch\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ctable width=\"100%\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cem\u003e\u003cstrong\u003eNOTE:\u003c\/strong\u003e Actual colour may vary slightly from images due to monitor calibration and lighting conditions.\u003c\/em\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eHeritage Pashmina | Handmade in, Kashmir, India\u003c\/strong\u003e\u003c\/p\u003e","brand":"Veave Lore","offers":[{"title":"Default Title","offer_id":44414744428769,"sku":null,"price":135000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3669\/0145\/files\/PAS_9052_4e7ee291-c307-42d2-b990-ab3db4a6d9c4.jpg?v=1777919022","url":"https:\/\/veavelore.com\/products\/hand-embroidered-sozni-jamawar-kashmiri-pashmina-shawl-wine-red","provider":"veavelore","version":"1.0","type":"link"}